Verified Policy fundamental business objective was to total and make open all the different insurance choices accessible in the market under one entrance. They needed to focus on those clients who right now were utilizing the administrations given by specialists and merchants to purchase insurance items. Along these lines they planned to expel the center men offering counsel to clients on which insurance plan to purchase, contingent on the person's needs. They trusted that by getting an examination of the considerable number of contributions given by different insurance organizations on a solitary stage, could enable the client to settle on his or her very own choice without looking for assistance from an operator or representative. Along these lines Verified Policy could get changes and in this way get their bonus from the insurance organizations. It was to their greatest advantage to create most extreme number of leads and get however many transformations as could reasonably be expected.